Customer service 101: Get people’s names right…

In these troubled economic times, much has been rightly written about customer service. If you want customers to stick with you, it seems a pretty good idea to put a bit of effort into looking after them.
A good magnifying glass for this sort of thing is the banking industry. You can’t have failed to notice [...]

Alex Tew: when publicity goes right

This post is a tribute to Alex Tew. Alex is one of the UK’s youngest and most successful entrepreneurs. He’s the guy behind the original Million Dollar Homepage – a true piece of internet history. Basically, Alex decided that student life was expensive. What, he thought, could he do to make a million dollars quickly? [...]

Sort out your social status

Social status? I’m pretty sure I’m middle class…
But that’s not the sort of social status I’m on about. I’m talking about status updates on social networking sites.
There are ever more social networks for businesspeople – I regularly use LinkedIn, Facebook and the newly super-popular Twitter, plus occasionally Ecademy, Ryze, Naymz, Plaxo, and SocialMedian. Windows Live now [...]

“25 years and still red hot”

There were heated discussions in the pub last night.
We discussed the BBC’s decision not to screen the DEC’s appeal for victims in Gaza (fairly heated). We discussed Celebrity Big Brother (very heated indeed). And then we discussed not one but two resurgences from the 1980s.
The first was the return of Tory ex-chancellor Ken Clarke to [...]

Ronnie Barker and the whitest of lies…

Over dinner last night, we ended up talking about the late, great Ronnie Barker.
The taller half of the Two Ronnies was as genial off-screen as he was on-screen, and unlike so many people touched by the hallucinogen of fame, it never went to his head. The story I was told last night went something like [...]

Different perspectives: what you think ain’t what the world thinks

I think I might have some Yorkshire blood: I think I’m pretty plain speaking. I’m certainly not one for politicking. Which is why I enjoy the bawdiness of PR man Colin Byrne’s blog. (I’m also not going to criticise Colin because he looks like a Friday night bouncer who eats dobermanns for elevenses). He’s recently [...]

Need good PR? Get a monk!

Nobody is as smart or as well informed as they like to think.
One of the big news stories of the past fortnight has been the tension surrounding the procession of the Beijing Olympic Torch around several world cities, London included. The processions have been troubled by sometimes violent protests over China’s treatment of neighbouring Tibet.
Don’t [...]

Oh dear: ‘You’ve been Londoned’

As the Mayoral campaign hots up, I’m watching news bulletins which included the fact that, thanks to the Terminal 5 fiasco and some rather unpleasant remarks about living in the UK from folks like Madonna, hip travellers in the US are using the phrase “You’ve been Londoned”.
It means all the things we’re fed up of: lost [...]