Posted on March 1, 2010 by Nick
A very amusing story caught my eye; covered in the business pages of several newspapers today. A property company called Drivers Jonas has been ordered by a French court to pay damages to the organisers of a property conference for what has been deemed to be ‘parasitical’ behaviour. Basically, rather than buy a stand at the [...]
Filed under: PR, current affairs, marketing, presentation, sales | Tagged: business, drivers jonas, entrepreneur, entrepreneurship, exhibition, marketing, new business, run a business, sales, start a business, trade show | Leave a Comment »
Posted on February 22, 2010 by Nick
Corporate reputation matters (just ask Toyota!). It takes very little effort to keep customers happy; yet many companies seem to have such disdain for their clients that they just can’t be bothered to solve little problems effectively. But the customer is fighting back. Thanks to social networking sites like Facebook, blogs (like this one) and [...]
Filed under: PR, current affairs, finance, marketing, people skills, retail, sales, service | Tagged: blog, brand values, branding, business, crisis management, crisis PR, crowdsourcing, customer service, entrepreneur, entrepreneurship, Facebook, KwikFit, PR, public relations, reputatin management, reputation, run a business, social media, start a business | 3 Comments »
Posted on December 15, 2009 by Nick
What, I wonder, is the corporate party season going to be like this year? A friend of mine, who works for one of the big merchant banks, tells me that he’s not allowed to have a Christmas party. In fact, his company is so paranoid about bankers being seen as profligate that he’s been told [...]
Filed under: PR, people skills, retail, sales, service | Tagged: business, catering, christmas party, competition, competitiveness, customer service, entrepreneur, entrepreneurship, hospitality, marco pierre white, PR, reputation, restaurant, run a business, service, start a business | 2 Comments »
Posted on November 30, 2009 by Nick
Did you know that the war in Iraq has so far cost fifteen times more than Africa’s entire debt to the West? Or six times more than it would cost to feed and educate every child on the planet for five years? These are the statistics posited by David McCandless’ “Billion-Dollar-O-Gram”, which I found thanks [...]
Filed under: PR, marketing, presentation, technology | Tagged: better business, better presentations, billion dollar gram, business, business presentations, business skills, colour, communication, david mccandless, entrepreneur, entrepreneurship, graphics, iconography, marketing, powerpoint, presentation, presentation skills, presentations, sales, start a business | 1 Comment »
Posted on October 30, 2009 by Nick
Now then; here’s another unlikely facet to my personality. I have a love of horror movies. So does my friend Claire – about once a month of a boring evening we are likely to be found on a sofa with a bottle of something red; glued to a horror classic. So, last week, we were [...]
Filed under: PR, marketing, sales | Tagged: advertising, business, buying, buying advertising, creative, entrepreneur, entrepreneurship, marketing, ratecard, run a business, start a business | Leave a Comment »
Posted on March 23, 2009 by Nick
In these troubled economic times, much has been rightly written about customer service. If you want customers to stick with you, it seems a pretty good idea to put a bit of effort into looking after them. A good magnifying glass for this sort of thing is the banking industry. You can’t have failed to [...]
Filed under: PR, marketing, people skills, retail, sales, service | Tagged: business, call centre, CRM, customer management, customer service, entrepreneur, entrepreneurship, run a business, service, start a business | 1 Comment »
Posted on March 16, 2009 by Nick
This post is a tribute to Alex Tew. Alex is one of the UK’s youngest and most successful entrepreneurs. He’s the guy behind the original Million Dollar Homepage – a true piece of internet history. Basically, Alex decided that student life was expensive. What, he thought, could he do to make a million dollars quickly? [...]
Filed under: PR, business heroes, marketing, sales | Tagged: alex tew, business, entrepreneur, entrepreneurship, guerilla marketing, marketing, million dollar homepage, popjam, PR, promotion, public relations, run a business, sock and awe | 3 Comments »
Posted on January 27, 2009 by Nick
There were heated discussions in the pub last night. We discussed the BBC’s decision not to screen the DEC’s appeal for victims in Gaza (fairly heated). We discussed Celebrity Big Brother (very heated indeed). And then we discussed not one but two resurgences from the 1980s. The first was the return of Tory ex-chancellor Ken [...]
Filed under: PR, current affairs, marketing, retail | Tagged: advertising, Branson, business, confidence, depression, downturn, economy, entrepreneur, entrepreneurship, Ken Clarke, marketing, recession, Richard Branson, run a business, start a business, Virgin Atlantic | Leave a Comment »
