Business goes to the Fringe: How to make a million before lunch

Entrepreneurship is cool. It’s going to stay cool, because in a recession, business is the most exciting way to turn things around. But how can we bring business to the masses? Rachel Bridge, Enterprise Editor for the Sunday Times is having a go… by taking a one-woman show about entrepreneurship to the Edinburgh Fringe Festival [...]

The interview: make time to listen

This week, we’ve been interviewing for a fairly senior marketing role on a particular project. With the current economic climate, there’s been no shortage of high-calibre applicants. It’s not the first time I’ve conducted interviews; but it is the first time I’ve been able to sit back and watch. A colleague of mine was running [...]

Need advice? Don’t pay – get a mentor

I’m a big fan of Twitter. What I love about Twitter is that it’s like a Reader’s Digest of clever people: lots of good advice neatly compressed into five minutes of reading. And, because I’m pretty busy, that’s a good thing. However, not every piece of advice posted to Twitter is particularly good. One of the [...]

How to buy technology

I’ve wanted to write about buying technology for some time now. It’s a world that’s changing pretty fast – faster than most journalists like me can effectively communicate to the business community at large. The problem is that, ten years ago, five even, the majority of the IT-driven work in a small business happened on [...]

Goodbye Summer, hello Soho!

Ah, September 1st. Along with most of the UK, I’m back from holiday with a bump. In our case, a thoroughly rude awakening; because (having told you about this almost 4 months ago), we’ve finally moved office. I am writing this from the comfort of my lovely first floor view over Bateman Street in the [...]

Great communications for challenging times

I want to tell you today about a great colleague and friend of mine, Matt O’Neill, who now runs a cracking communications company, Modcomms (if you run change management or corporate communications programmes, do get in touch with him – he is absolutely first class). We have given each other advice, work and contacts for [...]

Training: Proposals and Tenders

Just a quick posting today. Like many business owners, not only am I looking for more business, I am particularly looking for more business from public sector clients. In a downturn, they can be an essential source of income. Unlike private sector clients, though, there is usually a much more formulaic procurement process – usually [...]

Smart advice from Young Entrepreneur of the Year Sabirul Islam

Today I met quite a remarkable entrepreneur. Sabirul Islam is a successful entrepreneur, investor in other companies, and published author. Oh, and he’s 18 year old. Yup- 18. I interviewed him this afternoon, and his story is quite remarkable. Born in one of the poorest boroughs of London, with none of the advantages of an [...]

Marketing advice from an expert

This week, I spent some time working on an audio interview with Phil Ledger of Ledger Bennett, a rather savvy marketing agency in Milton Keynes. Phil was extremely articulate, and remains resolutely upbeat about the economy. Actually, that’s not strictly true; I suspect that he agrees with me that the economy is in a parlous [...]

VAT down to 15%: send out those invoices fast!

Hi all, As you now no doubt know, VAT has been reduced (on most products and services) to 15%; from December 1st 2008; for at least a year. If you provide a service to your clients (as I do), get your invoices out fast! The essential fact here is that the applicable date is the [...]