How to trash a company’s reputation in 2 weeks

Corporate reputation matters (just ask Toyota!). It takes very little effort to keep customers happy; yet many companies seem to have such disdain for their clients that they just can’t be bothered to solve little problems effectively. But the customer is fighting back. Thanks to social networking sites like Facebook, blogs (like this one) and [...]

A quick postcard

Today, dear reader, you find me on the beach. Only in the UK – I’m going green. (And cheap. The great thing about the environment is that it gives the impoverished middle classes an excuse not to mention money. We can say we’re staying in Britain this year because of a commitment to reducing global [...]

Sort out your social status

Social status? I’m pretty sure I’m middle class… But that’s not the sort of social status I’m on about. I’m talking about status updates on social networking sites. There are ever more social networks for businesspeople – I regularly use LinkedIn, Facebook and the newly super-popular Twitter, plus occasionally Ecademy, Ryze, Naymz, Plaxo, and SocialMedian. Windows [...]

Business shouldn’t be antisocial

There’s quite an argument going on at the moment about social networking websites (like Facebook and Bebo) and their role in the workplace. In the red corner are the HR departments of several large companies. They’re convinced that employees are wasting time surfing these websites for spurious purposes, like arranging waterfights or watching videos of [...]

Online- considerably safer than houses

A couple of posts ago, I mentioned my foolhardy decision to move office. I have, of course, opened up a can of worms, but it’s all part of the process of running a business. I do, however, have to do some serious thinking, and as well as embarking on a world tour of what were [...]