A superb example of forward thinking PR

Posted on August 8, 2008 by Nick

I wanted to share with you this piece of excellent PR work (which I found on the excellent Robert Scoble’s technology blog).
Declaration of interest: This blog is sponsored by Microsoft
Let me give you the story first, and then I’ll tell you why I think it’s a piece of genius.
Microsoft has produced a super-smart website to [...]

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How I took an opportunity and got famous(ish)

Posted on May 14, 2008 by Nick

Sometimes, opportunity knocks and you just have to grab the chance while it’s there, without thinking.
On Sunday evening, a friend of mine called me up. She’s a news journalist and was doing a shift for TalkSPORT, the national AM speech radio station. The (lovely) Mike Mendoza, their overnight man, was short of an interviewee for [...]

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Need good PR? Get a monk!

Posted on April 11, 2008 by Nick

Nobody is as smart or as well informed as they like to think.
One of the big news stories of the past fortnight has been the tension surrounding the procession of the Beijing Olympic Torch around several world cities, London included. The processions have been troubled by sometimes violent protests over China’s treatment of neighbouring Tibet.
Don’t [...]

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