Posted on February 22, 2010 by Nick
Corporate reputation matters (just ask Toyota!). It takes very little effort to keep customers happy; yet many companies seem to have such disdain for their clients that they just can’t be bothered to solve little problems effectively. But the customer is fighting back. Thanks to social networking sites like Facebook, blogs (like this one) and [...]
Filed under: PR, current affairs, finance, marketing, people skills, retail, sales, service | Tagged: blog, brand values, branding, business, crisis management, crisis PR, crowdsourcing, customer service, entrepreneur, entrepreneurship, Facebook, KwikFit, PR, public relations, reputatin management, reputation, run a business, social media, start a business | 3 Comments »
Posted on December 15, 2009 by Nick
What, I wonder, is the corporate party season going to be like this year? A friend of mine, who works for one of the big merchant banks, tells me that he’s not allowed to have a Christmas party. In fact, his company is so paranoid about bankers being seen as profligate that he’s been told [...]
Filed under: PR, people skills, retail, sales, service | Tagged: business, catering, christmas party, competition, competitiveness, customer service, entrepreneur, entrepreneurship, hospitality, marco pierre white, PR, reputation, restaurant, run a business, service, start a business | 2 Comments »
Posted on March 16, 2009 by Nick
This post is a tribute to Alex Tew. Alex is one of the UK’s youngest and most successful entrepreneurs. He’s the guy behind the original Million Dollar Homepage – a true piece of internet history. Basically, Alex decided that student life was expensive. What, he thought, could he do to make a million dollars quickly? [...]
Filed under: PR, business heroes, marketing, sales | Tagged: alex tew, business, entrepreneur, entrepreneurship, guerilla marketing, marketing, million dollar homepage, popjam, PR, promotion, public relations, run a business, sock and awe | 3 Comments »
Posted on August 19, 2008 by Nick
I think I might have some Yorkshire blood: I think I’m pretty plain speaking. I’m certainly not one for politicking. Which is why I enjoy the bawdiness of PR man Colin Byrne’s blog. (I’m also not going to criticise Colin because he looks like a Friday night bouncer who eats dobermanns for elevenses). He’s recently [...]
Filed under: PR, marketing, people skills, sales | Tagged: Barack Obama, business, Colin Byrne, ethics, Georgia, John McCain, Mikhail Gorbachev, perspective, PR, run a business, sales, start a business | Leave a Comment »
Posted on August 8, 2008 by Nick
I wanted to share with you this piece of excellent PR work (which I found on the excellent Robert Scoble’s technology blog). Declaration of interest: This blog is sponsored by Microsoft Let me give you the story first, and then I’ll tell you why I think it’s a piece of genius. Microsoft has produced a [...]
Filed under: current affairs, marketing, technology | Tagged: business, business skills, marketing, media, Microsoft, mojave experiment, negative publicity, PR, product launch, robert scoble, scobleizer, start your own business, vista, Windows, windows vista | 1 Comment »
Posted on April 11, 2008 by Nick
Nobody is as smart or as well informed as they like to think. One of the big news stories of the past fortnight has been the tension surrounding the procession of the Beijing Olympic Torch around several world cities, London included. The processions have been troubled by sometimes violent protests over China’s treatment of neighbouring [...]
Filed under: PR, current affairs, marketing | Tagged: media, PR | Leave a Comment »
Posted on March 31, 2008 by Nick
As the Mayoral campaign hots up, I’m watching news bulletins which included the fact that, thanks to the Terminal 5 fiasco and some rather unpleasant remarks about living in the UK from folks like Madonna, hip travellers in the US are using the phrase “You’ve been Londoned”. It means all the things we’re fed up of: [...]
Filed under: PR, current affairs | Tagged: media relations, PR, rants | Leave a Comment »
